Available 
Samsung Series 5 AI Energy WW90CGC04DAE 9kg Washing Machine with 1400 rpm
from £429.
£429
Rated 4.8 / 5 from up to 2,911 reviews
Colours tracked: White
Samsung Washing Machines
Samsung Series 5 AI Energy WW90CGC04DAB 9kg Washing Machine with 1400 rpm review
The Samsung Series 5 AI Energy WW90CGC04DAB is a 9kg freestanding black washer at £429, with a visible 4.8 out of 5 rating from up to 2,885 reviews, so it looks like a sensible shortlist option for shoppers weighing capacity, smart features and everyday fit.
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Last verified: 2026-08-08
Quick verdict
Samsung Series 5 AI Energy WW90CGC04DAB is a 9kg, 1400rpm freestanding washing machine priced at £429, with a visible 4.8 out of 5 rating from up to 2,885 reviews. That makes it feel more like a shortlist candidate for shoppers who want family-size capacity and a strong owner rating than a bargain-hunt pick. If you are comparing mid-market washers, the key question is whether the AI Energy and SmartThings extras are useful enough for your household to justify this specific Samsung model.
Available colours and prices
Samsung Series 5 AI Energy WW90CGC04DAB 9kg Washing Machine with 1400 rpm is listed with 1 colour option from £419. The visible colours include Black, so use the table to compare the option that matches the exact size, colour, format or specification you want. Always confirm the final checkout price, delivery charge and stock status on the retailer page.
| Colour | Key spec | Price | Stock | Last checked | Link |
|---|---|---|---|---|---|
| Black | Freestanding | £419 | In stock | 2026-08-08 | View |
Key product details
These are the retailer details worth checking first for Samsung Series 5 AI Energy WW90CGC04DAB 9kg Washing Machine with 1400 rpm: Brand: Samsung; Type: Washing Machines; Key spec: Freestanding; Colours tracked: Black. Treat them as a quick fact sheet, then use the retailer page to verify any installation, warranty, delivery or model-number details before buying.
| Brand | Samsung |
|---|---|
| Type | Washing Machines |
| Key spec | Freestanding |
| Colours tracked | Black |
| Price range | £419 |
| Owner rating signal | 4.8 out of 5 from up to 2,911 reviews |
| Last checked | 2026-08-08 |
What the retailer listing confirms
AO lists the Samsung Series 5 AI Energy WW90CGC04DAB as a black, freestanding washing machine with 9kg capacity and 1400rpm spin speed, and the tracked starting price is £429. The visible specification set also includes ecobubble, Hygiene Steam, Drum Clean+, BubbleSoak and SmartThings, so there is plenty here for shoppers who want more than a basic washer. Because live AO details can change, it is still worth checking the latest price, stock, delivery date, connection options, removal services and warranty terms before you commit.
What stands out in wider comparison
At £429, this model sits right on the current peer median, so the buying decision is mostly about fit and feature mix rather than chasing a low entry price. The visible 4.8 rating from up to 2,885 reviews is a stronger owner-rating details than many nearby alternatives, but it is still retailer-visible rather than independent test proof. With only 1 tracked variant, this page is really about whether the black freestanding version suits your space and habits, not about choosing among lots of finishes.
Buyer trade-offs to think through
The biggest trade-off with the Samsung Series 5 AI Energy WW90CGC04DAB is between the 9kg capacity and the space you have available, because freestanding washers still need the right depth, door clearance and plumbing setup. AI Energy and SmartThings may appeal if you like connected appliances, but they are only worth paying attention to if you will actually use them day to day, and they should be treated as positioning rather than a promise of lower bills. If you are deciding between this and an integrated model, the Samsung’s freestanding format is easier to place, while integrated alternatives may suit a built-in kitchen better.
Price and value benchmark
£429 places the Samsung Series 5 AI Energy WW90CGC04DAB in the middle of a broad comparable set, with as many options starting lower as higher. That middle-market position usually means value depends less on headline price and more on whether the spec is a good match for the household. For shoppers comparing similar washing machines, the most useful checks are capacity, energy rating, installation format and whether the extras justify paying around the current peer median.
How it compares with nearby alternatives
Nearby alternatives change the decision in practical ways: the Samsung Series 5 AI Energy ecobubble WW80CGC04DAB steps down to 8kg at £349, while the Samsung Series 5 AI Energy WW10FG5U34ABEU moves up to 10kg at £499. There is also a white 9kg Samsung Series 5 AI Energy WW90CGC04DAE at the same starting price, so colour and capacity can matter as much as brand. Compared with an integrated Hoover H-WASH 300 9kg option, this freestanding Samsung is the easier fit if you do not need built-in installation.
How to read the review evidence
The visible owner-rating snapshot is 4.8 out of 5 from up to 2,885 reviews, which is a reassuring volume for a current retailer listing. Even so, the count and average can change, so it is smart to check the live AO page before buying rather than treating a snapshot as permanent. Also remember that retailer review scores are useful shopper context, but they are not the same as independent product evaluation.
Who it suits
This Samsung looks most suitable for large households, or families that want a 9kg load size, a freestanding setup and a black finish without moving into a much higher price band. It also makes sense if you like the idea of smart features such as SmartThings and want the reassurance of a strong visible review details. If your shopping list includes a modern feature set and a mainstream £429 price point, this is a sensible model to compare closely.
Who should avoid it
If you need an integrated washer for a built-in kitchen, this freestanding Samsung is not the right starting point. It is also worth skipping if your space is tight, your budget sits well below £429, or you only want the simplest possible machine with fewer connected extras. Shoppers who do not plan to use smart features may prefer a more basic 8kg or 9kg alternative with fewer add-ons and a lower upfront cost.
Comfort and everyday use
On everyday laundry, the Samsung Series 5 AI Energy WW90CGC04DAB leans on features like ecobubble, Hygiene Steam, Drum Clean+ and BubbleSoak to make routine washing feel less fiddly. ecobubble sounds like the kind of feature that may help with day-to-day use, while Hygiene Steam and Drum Clean+ are the sort of cycle and maintenance tools many shoppers look for in a 9kg Samsung washing machine. BubbleSoak and SmartThings may be appealing too, but the real question is whether you will use them often enough to make them worth comparing against simpler models at the same £429 level.
Value check
On value, this Samsung comes down to whether £429 buys you the right mix of 9kg capacity, freestanding convenience, owner reviews and features you actually need. The strong visible review count helps confidence, but the most important filter is still fit: space, installation type, capacity and whether AI Energy or SmartThings will matter in your home. If those line up, it looks like a credible mid-market buy; if not, a simpler or smaller alternative may be better value.
Good alternatives to compare
The closest alternatives to compare with Samsung Series 5 AI Energy WW90CGC04DAB 9kg Washing Machine with 1400 rpm include Samsung Series 5 AI Energy WW90CGC04DAE 9kg Washing Machine with 1400 rpm, Samsung Series 5 AI Energy WW10FG5U34ABEU 10kg Washing Machine with 1400 rpm, Indesit BIWMIL91485UK Integrated 9kg Washing Machine with 1400 rpm. Use these cards to check whether a nearby model gives you a better price, a more suitable specification or a clearer match for your space and budget.
Available 
Samsung Series 5 AI Energy WW10FG5U34ABEU 10kg Washing Machine with 1400 rpm
from £499.
£499
Rated 4.8 / 5 from up to 2,911 reviews
Colours tracked: Black
Available 
Indesit BIWMIL91485UK Integrated 9kg Washing Machine with 1400 rpm
from £379.
£379
Rated 4.8 / 5 from up to 3,281 reviews
Colours tracked: White
Retailer details used
Last checked 2026-08-08. The source list below is included to help you check the details behind the comparison. Always confirm the latest price, delivery cost, stock status and product details with the retailer before buying.
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Questions about this electrical
Is the Samsung Series 5 AI Energy WW90CGC04DAB a good shortlist choice for a family of 3 to 5 people?
It can be, because the 9kg capacity sits in the family-sized range and the freestanding format is practical for many homes. Check whether the 1400rpm spin speed, black finish and £429 price fit your space and budget before deciding.
What does the 9kg capacity mean in real-world shopping terms?
A 9kg washer is usually aimed at households that want fewer loads per week than an 8kg machine can handle. It is worth comparing against 8kg and 10kg alternatives if your laundry routine is lighter or heavier than average.
Do the AI Energy and SmartThings features justify the price?
They may be useful if you like connected appliances and want energy-focused positioning, but they are not automatically worth paying extra for. Compare them with simpler models at similar prices and check whether you would genuinely use the smart features often.
Is black the only tracked colour for this model?
Yes, the tracked option here is the black freestanding version. If colour matters, compare this with the white 9kg Samsung alternative at the same starting price before buying.
What should I check on AO before placing the order?
Verify the live price, stock, delivery date, installation or removal services, and any warranty or promotion details. Also check depth, hoses, door swing and nearby clearance so the 9kg freestanding Samsung fits the space properly.