Available to check 
LG InstaView™ GMG96CRAFT Total No Frost American Fridge Freezer
from £2,499.
£2,499
Rated 5.0 / 5 from up to 1 reviews
Colours tracked: Essence Black Steel
Samsung Freezers
Samsung Family Hub™ RS90F66BEFEU Plumbed Total No Frost American Fridge Freezer review
Samsung Family Hub RS90F66BEFEU is a premium Black, plumbed American fridge freezer with connected features, a 21.5-inch display and a high price to match.
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Last verified: 2026-06-10
Quick verdict
Samsung Family Hub RS90F66BEFEU sits firmly in premium territory at £2,549, so it makes sense mainly if you want the smart Family Hub experience as well as a large plumbed side-by-side fridge freezer. The tracked Black variant is in stock, and there is only one colour option to compare here, so this is more of a shortlist check than a broad range review. If you will use the connected features, the plumbed dispenser and the big 614L format, the price is easier to justify than it would be for a simpler kitchen buyer.
Available colours and prices
| Colour | Key spec | Price | Stock | Last checked | Link |
|---|---|---|---|---|---|
| Black | Built-in | £2,549 | In stock | 2026-06-10 | View |
Product facts checked
| Brand | Samsung |
|---|---|
| Type | Freezers |
| Key spec | Built-in |
| Colours tracked | Black |
| Price range | £2,549 |
| Owner rating signal | 4.8 out of 5 from up to 4,314 reviews |
| Last checked | 2026-06-10 |
What the product page evidence confirms
The AO product page for RS90F66BEFEU returned an anti-bot page during checking, so the most reliable public details come from Samsung UK, the product fiche and the energy label documents. Those sources identify this model as a 614L side-by-side Family Hub fridge freezer in Black with a 21.5-inch display, plumbed water and ice, counter-depth styling, AI Inverter Compressor, energy class E and a 34 dBA noise level. Before ordering, verify the exact AO listing, dimensions, delivery options and installation requirements, because those practical details are the ones most likely to affect a purchase.
Price and value benchmark
At £2,549, this model sits far above the comparable-product median of £699, with 526 comparable options starting lower and only 12 starting higher. That tells you it is not competing on value in the budget sense; it is competing on feature set, brand positioning and premium convenience. Nearby alternatives include Fisher & Paykel Series 7 Contemporary RF540ANUB6 at £2,565, Fisher & Paykel Series 7 Contemporary RF540ADUB7 at £2,565, LG InstaView GMG96CRAFT at £2,499 and Smeg FQ60XDE at £2,499, so the Samsung is priced in a dense premium cluster rather than standing alone.
How it compares on the specs that matter
The key differentiators here are the 614L capacity, 21.5-inch Family Hub display, plumbed water-and-ice dispenser and counter-depth design. Against nearby premium alternatives, Samsung leans harder into connected features and screen-led convenience, while options such as LG InstaView or Fisher & Paykel models may appeal more if you care about a different layout or a less software-led ownership experience. The AI Inverter Compressor and Total No Frost positioning add to the premium specification story, but shoppers should still compare the actual dimensions and internal layout rather than relying on the headline feature list alone.
Review signal and confidence
The current product information shows a strong owner rating signal of 4.8 out of 5 from up to 4,314 reviews, which is reassuring at a glance. Samsung UK’s own model page shows a smaller 4.6 from 29 reviews, so there is some public feedback on the exact model but not a huge independently visible sample. Which? also has a dedicated review page for RS90F66BEFEU, which suggests independent coverage exists, but the accessible evidence here is better treated as supporting context than as proof of day-to-day performance.
Who it suits
This model suits buyers who actively want Samsung’s Family Hub ecosystem, a large side-by-side layout and a plumbed water-and-ice setup. It is a better fit for larger households, busy kitchens and shoppers who like the idea of a 21.5-inch screen for connected features, rather than for people who want a purely basic fridge freezer. If you already use Samsung smart-home products, the app-linked convenience may feel more relevant than the high asking price.
Who should avoid it
Skip it if you do not plan to use connected features, because a simpler fridge freezer can give you the storage and cold-storage basics without paying for the Family Hub screen on this £2,549 Samsung. It is also worth looking elsewhere if your kitchen cannot accommodate a plumbed installation or if you are not sure the space will suit a counter-depth American fridge freezer. For buyers who want a lower-cost appliance with fewer software features, simpler alternatives are easier to defend on value.
Comfort, support and day-to-day ownership
The quoted 34 dBA noise level is useful context for open-plan homes, but it should still be matched against where the appliance will sit and how sensitive you are to background hum. Energy class E is not unusual for a large connected American fridge freezer, yet it is still worth factoring into running-cost comparisons if you are choosing between premium models. Because this is a plumbed unit, installation fit matters as much as the appliance itself, so check dimensions, pipe access and door-clearance space before you place an order.
Value check
£2,549 should be judged against the number of colours, current stock, owner-review signal and whether the specification gives you the features you actually need.
Good alternatives to compare
Available to check 
Hisense PureFlat Eclipse RF9P490GTFE Total No Frost American Fridge Freezer
from £2,499.
£2,499
Rated 5.0 / 5 from up to 1 reviews
Colours tracked: Black
Available to check 
Fisher & Paykel Series 7 Contemporary RF540ADUB7 Plumbed Frost Free Multi-door American Fridge Freezer
from £2,565.
£2,565
Rated 4.9 / 5 from up to 9 reviews
Colours tracked: Black
Sources and last checked
Last checked 2026-06-10. This page uses 11 source signals, including retailer product information, comparable products and any cited public context available during the latest check.
- Retailer product pageproduct facts and availability context
- 538 comparable Freezers in the same categoryprice position, variant coverage and closest alternatives
- Bespoke AI Family Hub Fridge Freezer 614L RS90F66BEFEU | Samsung UKPrimary product specifications, features, and Samsung’s current positioning.
- Samsung Smart Fridge: Shop Online for the Latest Models ao.comRetailer-level brand/range positioning for Samsung Family Hub.
- Samsung Series 9 614L Fridge Freezer | RS90F66BETEU_SI | ao.comClose family product reference and AO’s description of connected functionality.
- Samsung RS90F66BEFEU review | American Frost-free freezer Fridge freezer - Which?Evidence that independent review coverage exists for this exact model.
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These related guides and reviews can help you compare nearby options before buying.
Questions about this electrical
Is Samsung Family Hub RS90F66BEFEU worth £2,549?
It can be, but mainly for shoppers who will use the Family Hub screen, plumbed water-and-ice setup and premium side-by-side format. If you only want a large fridge freezer, the price sits well above the £699 peer median, so simpler options may make better value sense.
Who should buy a smart Family Hub fridge freezer instead of a simpler model?
Buyers who like connected appliances, app-linked convenience and a screen-led kitchen hub are the clearest match. If you do not plan to use those features, a more basic plumbed American fridge freezer may deliver similar storage at a much lower price.
Does the Black variant cost more or have different availability?
The tracked Black variant is the one confirmed here, and it is listed at £2,549 and in stock. Because only one colour is tracked, there is no wider colour-price spread to compare on this page, so treat it as a single-variant shortlist check.
What should I verify before ordering from AO if the product page details are limited?
Check that the final AO listing matches RS90F66BEFEU in Black, confirm the dimensions, installation requirements and plumbed water setup, and review delivery or warranty details before paying. It is also sensible to recheck the price, because premium appliance pricing can move.
How does this model compare with nearby premium alternatives at a similar price?
It sits close to models like Fisher & Paykel Series 7 Contemporary RF540ANUB6 and RF540ADUB7 at £2,565, plus LG InstaView GMG96CRAFT and Smeg FQ60XDE at £2,499. Samsung stands out more for the Family Hub screen and connected features, while some rivals may suit shoppers who prefer a less software-led appliance.